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BECU SVP Faced Steeper Climb as a Woman in Finance

Achieving success in the male-dominated finance world was tough for BECU’s Jenni Fancher, but she was up for the challenge. As part of our celebration of Women’s History Month, we talk with Fancher about her experiences and her hopes for the future.

When Jenni Fancher was growing up, she didn't notice that many of her interests were more popular with boys than with other girls. Math was always her favorite subject in school. She was more likely to get a Big Wheel than Barbies for a gift. Fishing with her dad was one of her favorite weekend activities.

Now, as a successful executive in finance, Fancher does notice that, across the industry, there are fewer women at her level and above. She is senior vice president of Enterprise Strategic Services at BECU.

The numbers show Fancher's experience is common. According to Forbes, "In finance, as career level rises, female representation declines. Although 46% of financial services employees are women, at the executive level, it's only 15%."

Banking and consumer finance are better than other areas of finance. In entry level positions, 50% are held by women, but the higher you go, the fewer women there are, with 27% of senior vice president roles held by women. By contrast, in 2019, just 8% of chief financial officers (CFOs) in finance at the largest 1,000 U.S. corporations were women, according to research by Catalyst, a nonprofit group that advocates for advancing women in corporate leadership.

Overcoming the Odds

Fancher credits her upbringing with giving her a can-do attitude. Her grandmother fled a war-torn country  after her husband was killed. After Fancher's parents divorced, her mother went back to school to become a nurse.

"I come from a line of really strong women," she said. "My mother was an example of not just standing still but paving her own way."

Fancher's dad was kind and loving, and he treated her like she was capable instead of fragile and in need of protection.

"I don't think there was ever a point where I thought to myself, 'I'll never be able to achieve that because of my gender,'" she said. "I didn't see it as limiting."

Fancher got her start in the finance business working part-time as an accounts representative at Great Western Bank while she went to college. After she graduated, she became a financial analyst, a move that felt natural to her. Soon after, Great Western was acquired by Washington Mutual.

As Fancher grew and progressed in different roles at different banks, she wondered why her male peers might get jobs or get promoted instead of her. She wondered what skill or experience they had that she didn't. She viewed it as a challenge.

"I remember thinking, 'I'll show them,'" Fancher said. "I'd wonder, 'What am I not doing? How can I show up better next time?' My response was that I would prove to them that I'm no different. I can outperform them. I'm going to be and do my best."

Although she liked to compete, she began to recognize that sometimes she had to work harder than men to achieve the same goals. At times, she was harder on herself than she needed to be, and, she noticed, the more she advanced, the harder other women seemed to be on each other.

"As women, we need to cut each other some slack," she said. "We need to support each other. We need to teach each other and cheer each other on."

More Equitable Future

Fancher is happy where she is and looks forward to continued growth. She feels like her work and her perspective are valued just as much as her male counterparts, but she realizes it hasn't always been that way in her career.

"I've been at three big financial institutions, and the tone has always been set at the top," Fancher said. "If senior leadership exhibits that men's club mentality, that permeates throughout the organization. I don't feel that at BECU."

Even though she is happy in her role, she sees opportunities for improvement across the industry. With the benefit of hindsight and her hard-earned skills and expertise, Fancher is keenly aware that the gender gap in executive leadership roles is coupled with a gap in pay.

As a white woman, she also recognizes that although finance was a difficult business for her to advance in, it's even harder for women of color and nonbinary people.

"I haven't had to fight my way through a lot of disadvantages that others have," she said.

Fancher thinks increasing diversity at higher levels of the finance field is essential to improving products and services in every industry, and better service means better business.

"When you bring a lot of different people to the table to make decisions, the result has been informed by a lot of data as opposed to only one person's perspective," she said. "There is so much value in making decisions based on different experiences."

She said credit unions are particularly well-suited to lead when it comes to improving equity in the finance industry.

"Our purpose isn't just to make money," Fancher said. "We make money to be able to deliver maximum benefit for our members."

Celebrating Women's History Month

Fancher feels deep appreciation for women throughout history who made many of her achievements possible, and, because of that, Women's History Month is significant to her.

"It's a time to reflect and honor the women who have stood up and fought for me and others like me to be where we are," she said. "They found their voice, and it's a reminder for all of us to find our voices when we see injustice. We are smart. We have a strong perspective. It's incumbent on us to carry the torch for those who paved the way so we can pave the way for future generations."